Jeff Deutsch, growth

Fractional effort, exponential wins.

A weekly newsletter about asymmetric growth bets - the small, weird inputs that produce absurd outputs. I'm a reformed spammer: I ran one of the largest SEO spam networks in the world in the 2010s, then went legit and directed growth for multiple unicorns.

You get the exact stack I use for all of this, tools named, plus an invite to a free 1-on-1 diagnosis of where your site sits in the new era of AI search. Then one asymmetric bet per week.

Jeff Deutsch

As seen on

HubSpot Y Combinator Search Engine Journal The Next Web OMR WordPress.tv 2Checkout Omniconvert EyeQuant Ranktracker cognitiveSEO Express Writers SEOPressor

One Asymmetric Bet Per Week

Each issue takes one bet where the input was tiny and the output wasn't, and shows the full working - what it cost, why it looked wrong, and when the number moved.

"New Era" SEO for AI Search

The method I ran at Superpower that took them from 3k → 200k organic visitors a month, generating ~$2m USD a year in revenue.

Affiliate Lookalikes

One Linktree play I ran at Superpower got them hundreds of affiliates, generating $3m+ in revenue per year.

The Lobster Method

A sales method I ran at ContactOut that Startmate founders have used to get $160k+ in sales during their 12-week course alone.

Programmatic Google Ads

Most search ads run to a single landing page, wasting 50% of ad spend. My simple method plugs that leak.

The Tweets

When Confessions of a Google Spammer went out, these are some of the people who shared it. Live embeds; click through.

Rand Fishkin · Co-founder of Moz and SparkToro

Dharmesh Shah · Co-founder & CTO, HubSpot

Sean Ellis · Coined the term "growth hacking"

Brian Halligan · Co-founder & former CEO, HubSpot

Neil Patel · Co-founder, NP Digital

Moz · The SEO software company

Semrush · The SEO platform

HubSpot · The CRM and marketing platform

Cyrus Shepard · Former Lead SEO at Moz, founder of Zyppy

Sam Mallikarjunan · Former Head of Growth, HubSpot Labs

Brian Dean · Founder of Backlinko

Dharmesh Shah · Back for the follow-up essay

Hacker News · Front page, February 2016

Bill King · Director of Organic Growth, Kraken; ex-HubSpot

Also rounded up by Barry Schwartz, the most prolific search journalist working, in Search Engine Land's SearchCap.

When it went round, this is who passed it on

Confessions of a Google Spammer was the most shared marketing article of 2015, with close to 100,000 shares. Every quote below links to the post it came from.

An AMAZINGLY great read by @jgdeutsch

Dharmesh Shah

Dharmesh Shah

Founder & CTO, HubSpot

Found this fascinating. Confessions of a Google Spammer by @jgdeutsch

Rand Fishkin

Rand Fishkin

Founder, Moz and SparkToro

This is one of the best articles I've read in a long time.

Matthew Howells-Barby

Matthew Howells-Barby

Marketing leader, ex-HubSpot

Also shared it

Neil Patel Neil Patel Co-founder, NP Digital Sean Ellis Sean Ellis Coined 'growth hacking'; author, Hacking Growth

Where the work has been referenced

Every one of these is a link. None of it is a claim you have to take on trust.

HubSpot Contributing author, HubSpot Marketing Blog Hacker News Front page, twice Search Engine Journal Cited twice, plus a webinar he presented The Next Web Author, on premature growth hacking OMR Full feature: Sex, Drugs and SEO GIGAZINE Japanese feature on the spam years WordPress.tv Speaker, WordCamp Sydney CMSWire Listed among the year's top content marketing pieces Jeff Bullas Cited on content marketing Omniconvert Expert panel on SaaS sales 2Checkout Expert panel on ecommerce conversion EyeQuant Webinar host, with Longtail UX Ranktracker Quoted on the future of AI search cognitiveSEO Cited in two posts on black hat SEO Express Writers Full Q&A, plus a predictions panel SEOPressor Cited on honest marketing BizCatalyst 360 Republished Confessions in full freeCodeCamp Community discussion Local Search Forum Community discussion BuilderSociety Community discussion

Written by Jeff, elsewhere

Medium X

The Cheapest Bet You'll Make This Week

One email address in. My full AI search stack within 24 hours, plus a free 1-on-1 diagnosis of your site. Then one bet per week. Leave whenever you like.