Fractional CMO & full‑stack growth engine for ambitious B2B and B2C scale-ups.
Not talk - action. Proven growth tactics I can teach your team and IC myself when necessary. I build tools and teams to get the job done.
Channel mix, ICP, positioning, pricing, and launch roadmaps that turn early traction into compounding revenue.
Content, link outreach, and technical SEO/GEO. 16 years of managing humans, APIs, bots, and now AI.
Google & Meta Ads, programmatic landing pages, and 7-figure ad budgets managed against ROAS, CAC, and LTV.
Funnel architecture, on-page UX, and Klaviyo lifecycle flows that lift conversion and squeeze every cohort harder.
GSC, GA, PostHog, and the data layer to back them. End-to-end tracking that actually drives decisions, not dashboards nobody reads.
Custom agents for content production, programmatic LPs, partner outreach, and ad-platform management. How I run a team of 4 like a team of 13.
Jeff's startup journey began in 2010, when he built an SEO SaaS tool used by thousands of businesses around the world. One viral article about that experience led to a string of Head of Growth roles: a $4bn Chinese tech unicorn that chose him to hire 60,000 American online teachers; a data company he took to 8 figures in sales without ads; and a consumer health app he helped 10x in under a year.
T-shaped by nature, data-informed by discipline (search will always be his favorite channel), Jeff is a rare player-coach who can IC and lead high-performing teams. Along the way, he has enjoyed helping both early-stage and VC-backed startups with growth marketing. Some of his weird ideas suck; but it's always the weirdest ones that make the number go up most.
Scaled three channels in 12 months as Director of Growth - with a team of 4 doing what used to take 13, powered by AI automation.
"Jeff is incredibly engaging and insightful… an invaluable source of information."
Co‑Founder & Co‑CEO, Tracksuit (Series-A platform used by 1,700+ brands in 35 countries)
"A very seasoned digital marketer… insightful and passionate about full‑funnel growth."
Head of Mid‑Market eCommerce, Greater China @ Meta (Scaled Meta's mid-market e-commerce segment to a multi-billion-dollar revenue line)
"Phenomenal at distilling complex growth problems into clear, high‑impact focus areas."
Founder & Co‑CEO, Eva (Australia's fastest-growing furniture & sleep-tech brand)
"Jeff delivers highly informative pieces that stand out, entertain and provide immense value."
CEO, Getuplift (Pioneer of "emotion-based CRO," top 10-ranked CRO expert worldwide)
Tell me where you're stuck and let's unlock your next growth level.
Thanks for reaching out! I'll be in touch soon.