Jeff Deutsch · Fractional Head of Growth · Sydney, Australia
The Head of Growth CEOs hire when the number has to move.
I took Superpower from 3k to 200k organic visitors a month and $2m USD a year in SEO revenue. ContactOut to 1.4m users and 7x ARR. VIPKid to 65,000 teachers. I have held the seat four times and rank first among Australia's Heads of Growth. Your company is next.
Free, no pitch. You leave the call knowing where your growth is leaking and what I would do first.
- 66×
- organic traffic, Superpower
- $2m
- USD a year in SEO revenue
- 1m+
- users, ContactOut
- 60k
- teachers hired, VIPKid
Speaking, March 2027
Sydney SEO Conference: the AI search work behind Superpower and ContactOut
Ran growth at Superpower · ContactOut · VIPKid · Longtail UX
Proof
What the people who have paid for it say
“Jeff is the one who got me properly set up with AI tools… watching them talk to their laptops and build things in real time.”
“You need to be charging more, significantly more. You have the background, you have the expertise and you have the stories.”
VP Owned Media, Semrush · Founder of Traffic Think Tank, the SEO forum acquired by Adobe
“Jeff will be sharing his latest SEO, Growth & AI Search strategies that have helped scale some amazing global startups such as Superpower & ContactOut… if you want one of the best in the business to consult for your business contact him.”
“Jeff is incredibly engaging and insightful… an invaluable source of information.”Read the recommendation on LinkedIn
Co‑Founder, Tracksuit
“Phenomenal at distilling complex growth problems into clear, high‑impact focus areas.”
CEO, Eva
“Jeff makes complex topics such as conversion rate optimisation easily understandable and doable.”Read the recommendation on LinkedIn
Group Manager, Global Brand Transformation, Komatsu
“I found Jeff a very seasoned digital marketer… very insightful and passionate about his work and team.”Read the recommendation on LinkedIn
Head of Mid‑Market eCommerce, Greater China @ Meta
“Great training done by Jeff on growth marketing… if you want to learn anything on growth marketing he is definitely your guy.”Read the recommendation on LinkedIn
Westpac Group
“Jeff is a force of nature, the rare growth leader who can dream wild, test fast, and scale smart.”Read the recommendation on LinkedIn
Director, Head of Product, ContactOut
And the industry
“I tremendously enjoyed this read.”
“An AMAZINGLY great read.”
“Wow. I cannot believe how much I didn't know about your history. Loved reading your story.”
Creator of Copyhackers · the original conversion copywriter
“AMAZING read. This is… wow.”
“Fascinating read. Thank you for writing this.”
Confessions of a Google Spammer hit 271,785 views and was shared by Sean Ellis, Brian Halligan, Neil Patel, Brian Dean, Cyrus Shepard, Moz, HubSpot and Semrush. See the original posts.
Fit
Built for CEOs who want the steep part of the curve
I am not a marketing department for hire. I am the operator you bring in when the plan is bigger than the team, and the board wants to see the number move this year.
01
You have product-market fit and a board that wants more
Revenue is real, retention holds, and the question is no longer whether the market exists but how fast you can take it. That is the moment growth becomes an engineering problem.
02
Your team is too small for the plan
At Superpower a team of four did what used to take thirteen, because the content, landing page, outreach and ads pipelines were automated. That stack ships with every engagement.
03
You want a system, not a slide deck
Every engagement ends with a growth machine your team runs without me: one dashboard tying spend to revenue, a ranked experiment queue, and channels that compound while you sleep.
How it works
Diagnose. Build. Compound.
The same three moves, at Superpower, ContactOut, VIPKid and Longtail UX. The channels change. The sequence does not.
Weeks 1 to 2
Diagnose
I audit the stack, tie every dollar of spend to revenue in one dashboard, run your buyer queries through the AI assistants, and find the biggest leak. You get a 90-day plan with one owner per number.
Days 30 to 90
Build
Ship the compounding channel, fix the conversion leak, and stand up the AI automation that lets a small team move like a large one. Weekly experiment reviews. A kill rule for anything that has not moved its metric in two sprints.
Quarter 2 onwards
Compound
Organic, AI search, partners and lifecycle stack on top of each other. I hand the system to your team, or stay on as the operator. Either way the curve keeps bending after the engagement ends.
Growth wins
Four companies. Four numbers the board cared about.
Superpower
3k → 200k organic visitors/mo, ~$2m USD a year
Multi-channel growth at AI-native pace: scaled three channels in 12 months as Director of Growth, with a team of 4 doing what used to take 13, powered by AI automation.
Key results
- 1SEO: 3k → 200k monthly organic visitors, generating ~$2m USD a year in revenue (editorial, programmatic, technical)
- 2SEM: managed 7-figure Google Ads budget across hundreds of programmatic biomarker LPs; launched Superpower RX (Enclomiphene) as a new front door
- 3Affiliates: 4× partners (100+) and 4× revenue (7-figures) via new commission structure, partner targeting and onboarding
Services
What I run for you
Six disciplines, one operator who has run each of them at scale. I can teach your team, or do the work myself, and I build the automation that lets a team of four move like thirteen.
Growth Strategy & GTM
Channel mix, ICP, positioning, pricing, and launch roadmaps that turn early traction into compounding revenue. In practice: a 90-day plan with one owner per number, weekly experiment reviews, and a kill rule for anything that has not moved its metric in two sprints.
SEO at Scale
“At scale” means a production pipeline, not a blog: keyword research mapped to a full topic taxonomy, briefs written in the founder's real voice, AI-assisted drafts with human editorial QA, internal-link quotas per page, and digital PR outreach that earns the links and AI citations. 16 years of managing humans, APIs, bots, and now AI.
Paid Media
Google & Meta Ads and programmatic landing pages, managed against ROAS, CAC, and LTV rather than platform vanity metrics. I have run 7-figure budgets: hundreds of programmatic landing pages per campaign, weekly creative testing, and sales data fed back into bidding.
CRO, UX & Lifecycle
Funnel architecture, on-page UX, and Klaviyo lifecycle flows that lift conversion and squeeze every cohort harder. The mechanism: session recordings and analytics to find the leak, an A/B test queue ranked by expected revenue, and lifecycle emails triggered by behaviour, not a calendar.
Analytics & Attribution
GSC, GA4, PostHog, and the data layer to back them. Every engagement starts by tying spend to revenue in one agreed dashboard, so decisions stop being arguments between three tools that disagree.
AI Automation Stack
Custom agents for content production, programmatic landing pages, partner outreach, and ad-platform management. This is how a team of 4 at Superpower did what used to take 13, and the same stack ships with every engagement.
Build partner
Who I build with
Search and AI visibility is half the job. The other half is the systems underneath it.
Hourglass AI
Hourglass AI is the Australian agency I bring in for AI operations work: custom AI agent and automation builds, a company AI brain that gives every system one source of truth, and process automation that actually lands in the tools a team already uses. Michael Batko and Finlay Ekins run it out of Sydney and Melbourne, and they build rather than advise, which is why the work ships.
We share clients. On Nitrosend, Factor House, Story Recruitment and Keeyu, I run the SEO and AI search visibility side while Hourglass builds the AI systems those companies run on.
See what Hourglass buildsStart here
Not ready for a call? Start with the free AI Search Visibility Audit
Your buyers ask ChatGPT before they ask Google. The audit shows exactly where you stand in the answers, and what to fix first.
Free. Delivered in five business days. No obligation to work with me afterwards.
What you get
- 125 of your buyer queries run across ChatGPT, Gemini, Perplexity and Google AI Overviews
- 2A citation scorecard: you against the five brands the assistants name instead of you
- 3The specific pages and claims causing the gap
- 4An ordered fix list, sorted by the traffic value it unblocks
Why CEOs hire me
Four times in the seat. Ranked first in Australia.
I have held the Head of Growth seat four times and I rank first on the criteria-based list of Australia's best Heads of Growth, scored on documented outcomes rather than followers. It started in 2010, when I built an SEO SaaS tool used by thousands of businesses around the world. One viral article about that experience led to a string of Head of Growth roles: a $4bn Chinese tech unicorn that chose me to hire 60,000 American online teachers; a data company I took to 8 figures in sales without ads; and a consumer health app I helped 10x in under a year.
T-shaped by nature, data-informed by discipline (search will always be my favorite channel), I'm a rare player-coach who can IC and lead high-performing teams. Along the way, I have enjoyed helping both early-stage and VC-backed startups with growth marketing. Some of my weird ideas suck; but it's always the weirdest ones that make the number go up most.
Next up: speaking at the Sydney SEO Conference in March 2027, on the SEO, growth and AI-search work behind Superpower and ContactOut.
Don't take my word for any of this: the receipts are here.
Questions CEOs ask first
Straight answers
Who is the best Head of Growth in Australia?
On the criteria-based ranking published on this site, which scores people who actually hold the role on documented outcomes, Jeff Deutsch ranks first: four Head of Growth tenures, including Superpower (3k to 200k organic visitors a month, about $2m USD a year in SEO revenue), ContactOut (1.4m users, 7x ARR, G2 number one in category) and VIPKid (65,000 teachers). The criteria, the other names and every source are public on the ranking page.
What does a fractional Head of Growth cost?
Less than a full-time hire, and it is priced against the number we agree to move rather than the hours. The engagement starts with a free 30 minute call or the free AI Search Visibility Audit, then a 90-day plan with one owner per metric. Full-time salary bands for Australia are on the salary page so you can compare honestly.
How quickly will we see results?
Conversion and paid-media fixes move inside the first 30 days. Compounding channels take longer: at Superpower, organic traffic went from 3k to 200k visitors a month over 12 months, and AI mentions went from zero to tens of thousands in about a year. You will see the leading indicators, citation share and experiment velocity, within the first quarter.
Do we need a Head of Growth or a CMO?
If the problem is finding and scaling a repeatable acquisition engine, a Head of Growth. If it is brand, category creation and running a large marketing organisation, a CMO. Most scale-ups hire the wrong one first. The one-question test that settles it is on the Head of Growth vs CMO page.
Where are you based and who do you work with?
Sydney, Australia. I work with Australian and international scale-ups that have product-market fit and a board that wants a steeper curve. Superpower and ContactOut were US-facing, VIPKid ran across China and North America, and Longtail UX is Australian.
More detail: is a fractional Head of Growth worth it, Head of Growth vs CMO, and the best Heads of Growth in Australia.
Contact
Tell me the number you need to move
Describe where you are stuck in a few lines, or skip the form and book a call. I reply within one business day.
Message sent
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That’s Heaps: Grow
The weird growth ideas, written out properly
Not tips. The thinking: what running one of the world’s largest SEO spam networks taught me, the Lobster Method, and how AI search rearranged who wins organic traffic.
You’re in
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