I took Superpower from $0 to $2 million in SEO revenue. ContactOut to 1m users. Hired 60,000 teachers with ads. You're next.
Superpower · ContactOut · VIPKid · Longtail UX
"Jeff is incredibly engaging and insightful… an invaluable source of information."
Co‑Founder & Co‑CEO, Tracksuit (Series-A platform used by 1,700+ brands in 35 countries)
"A very seasoned digital marketer… insightful and passionate about full‑funnel growth."
Head of Mid‑Market eCommerce, Greater China @ Meta (Scaled Meta's mid-market e-commerce segment to a multi-billion-dollar revenue line)
"Phenomenal at distilling complex growth problems into clear, high‑impact focus areas."
Founder & Co‑CEO, Eva (Australia's fastest-growing furniture & sleep-tech brand)
"Jeff delivers highly informative pieces that stand out, entertain and provide immense value."
CEO, Getuplift (Pioneer of "emotion-based CRO," top 10-ranked CRO expert worldwide)
"You need to be charging more, significantly more. You have the background, you have the expertise and you have the stories."
SEO investor · Co‑founder, Traffic Think Tank
Reviewing this site, 2026
"I tremendously enjoyed this read."
"An AMAZINGLY great read."
"Wow. I cannot believe how much I didn't know about your history. Loved reading your story."
Creator of Copyhackers · the original conversion copywriter
"AMAZING read. This is… wow."
"Fascinating read. Thank you for writing this."
Confessions of a Google Spammer hit 271,785 views and was shared by Sean Ellis, Brian Halligan, Neil Patel, Brian Dean, Cyrus Shepard, Moz, HubSpot and Semrush. See the original posts.
Multi-channel growth at AI-native pace: scaled three channels in 12 months as Director of Growth - with a team of 4 doing what used to take 13, powered by AI automation.
Six disciplines, one operator. I can teach your team each of these, or do the work myself, and I build the tools that let a team of four move like a team of thirteen.
Channel mix, ICP, positioning, pricing, and launch roadmaps that turn early traction into compounding revenue. In practice: a 90-day plan with one owner per number, weekly experiment reviews, and a kill rule for anything that has not moved its metric in two sprints.
“At scale” means a production pipeline, not a blog: keyword research mapped to a full topic taxonomy, briefs written in the founder's real voice, AI-assisted drafts with human editorial QA, internal-link quotas per page, and digital PR outreach that earns the links and AI citations. 16 years of managing humans, APIs, bots, and now AI.
Google & Meta Ads and programmatic landing pages, managed against ROAS, CAC, and LTV rather than platform vanity metrics. I have run 7-figure budgets: hundreds of programmatic landing pages per campaign, weekly creative testing, and sales data fed back into bidding.
Funnel architecture, on-page UX, and Klaviyo lifecycle flows that lift conversion and squeeze every cohort harder. The mechanism: session recordings and analytics to find the leak, an A/B test queue ranked by expected revenue, and lifecycle emails triggered by behaviour, not a calendar.
GSC, GA4, PostHog, and the data layer to back them. Every engagement starts by tying spend to revenue in one agreed dashboard, so decisions stop being arguments between three tools that disagree.
Custom agents for content production, programmatic landing pages, partner outreach, and ad-platform management. This is how a team of 4 at Superpower did what used to take 13, and the same stack ships with every engagement.
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My startup journey began in 2010, when I built an SEO SaaS tool used by thousands of businesses around the world. One viral article about that experience led to a string of Head of Growth roles: a $4bn Chinese tech unicorn that chose me to hire 60,000 American online teachers; a data company I took to 8 figures in sales without ads; and a consumer health app I helped 10x in under a year.
T-shaped by nature, data-informed by discipline (search will always be my favorite channel), I'm a rare player-coach who can IC and lead high-performing teams. Along the way, I have enjoyed helping both early-stage and VC-backed startups with growth marketing. Some of my weird ideas suck; but it's always the weirdest ones that make the number go up most.
Don't take my word for any of this: the receipts are here.
Where are you stuck? Describe it in a few lines, or ask for the free AI Search Visibility Audit. I reply within one business day.
Thanks for reaching out! I'll be in touch soon.
That’s Heaps: Grow
Not tips. The thinking: what running one of the world’s largest SEO spam networks taught me, the Lobster Method, and how AI search rearranged who wins organic traffic.
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