Jeff Deutsch at VIPKid: teacher supply as VIPKid grew to 65,000 teachers
Jeff Deutsch was Head of Growth at VIPKid, the $4.5bn online education company, from May 2017 to April 2019. He ran teacher supply as VIPKid grew to 65,000 teachers, with teacher partner supply growing 700%, a team of 13 growth leads and 2x mobile conversion rate.
| Measure | Result |
|---|---|
| Teachers | VIPKid grew to 65,000 teachers (company total, Forbes 2019) |
| Teacher partner supply | Grew 700% |
| Mobile conversion rate | 2x |
| Team | 13 growth leads |
| Company | $4.5bn |
What the work was
Supply: teacher partner supply up 700%
Teacher acquisition and conversion for a two-sided marketplace, where teacher supply had to keep pace with student demand. The 65,000 figure is the company's teacher total as Forbes reported it; Jeff ran the supply growth, he did not personally hire 65,000 people.
Conversion: 2x mobile conversion rate
Mobile conversion rate doubled.
Team: 13 growth leads
A team of 13 growth leads.
Sources
Role and dates: May 2017 to Apr 2019, as listed on Jeff's LinkedIn. Sources for this engagement:
- Forbes, March 2019: 65,000 teachers serving more than 500,000 students
- Forbes, January 2018: VIPKid ranked number one of the top 100 companies for remote jobs
- WordCamp Sydney 2019 speaker page: grew VIPKid teacher partner supply by 700%
- Hourglass AI, SEO / GEO Growth Engine: names him $4.5B edtech marketplace Head of Growth
FAQ
What did Jeff Deutsch do at VIPKid?
He was Head of Growth from May 2017 to April 2019 and ran teacher supply as VIPKid grew to 65,000 teachers, with teacher partner supply growing 700% and mobile conversion rate doubling.
How big was VIPKid?
A $4.5bn online education company. Forbes reported 65,000 teachers serving more than 500,000 students in March 2019.