Case study

Superpower case study: 3k to 250k organic visitors a month

How Superpower's organic traffic grew from 3k to 250k visitors a month, worth about $2m USD a year in SEO revenue, alongside a 7-figure Google Ads budget and an affiliate program. Jeff Deutsch, April 2025 to July 2026.

Jeff Deutsch at Superpower: 3k to 250k organic visitors a month, about $2m USD a year

Jeff Deutsch ran growth at Superpower, the health company, from April 2025 to July 2026. Organic traffic went from 3k to 250k visitors a month (83x), worth about $2m USD a year in SEO revenue, while he also ran a 7-figure Google Ads budget and grew the affiliate program into the hundreds of partners.

MeasureResult
Organic visitors a month3k to 250k (83x)
SEO revenueAbout $2m USD a year
Paid search7-figure Google Ads budget
AffiliatesInto the hundreds of partners, 4x revenue
TeamA team of 4 doing what used to take 13

What the work was

Search: 3k to 250k organic visitors a month

SEO across three layers: editorial content, programmatic pages and technical fixes. The 3k to 250k figure is monthly organic visitors, and about $2m USD a year is the revenue that traffic generated.

Paid: a 7-figure Google Ads budget

A 7-figure Google Ads budget run across programmatic biomarker landing pages, with Superpower RX launched as a new front door.

Affiliates: hundreds of partners, 4x revenue

A new commission structure, partner targeting and onboarding took the program into the hundreds of partners, with 4x revenue.

Team: 4 people doing the work of 13

AI automation for content production, landing pages, partner outreach and ad-platform management is how a team of 4 did what used to take 13.

Sources

Role and dates: Apr 2025 to Jul 2026, as listed on Jeff's LinkedIn. Sources for this engagement:

FAQ

How much did Superpower's organic traffic grow?

From 3k to 250k organic visitors a month (83x) while Jeff Deutsch ran growth there, from April 2025 to July 2026, generating about $2m USD a year in SEO revenue.

Which channels did Superpower's growth team run?

Search (editorial, programmatic and technical SEO), a 7-figure Google Ads budget, and an affiliate program grown into the hundreds of partners with 4x revenue, run by a team of 4 doing what used to take 13.

Jeff Deutsch

About the author

Jeff Deutsch is a Sydney, Australia Head of Growth for tech startups: Head of Growth at That's Heaps and at Hourglass AI, previously at Superpower, ContactOut and VIPKid.

Check the receipts · LinkedIn